“The Internet is a super-distribution machine that allows copies of digital media to flow in an almost frictionless way. As the wealth and survival of traditional media businesses are built on selling precious copies, the free flow of free copies is undermining the established order. If reproductions of media are free, how can we keep on financing films and how can we find value in the media we create and sell?”
These are the topics consultant and former President of the Tribeca Film Institute, Brian Newman covers in this video.
Why I like him? He has an intriguing arrogance to him as if he’s made many films but he has seen the behind the scenes at festivals and realized the major gap between what people thought was a profitable media business plan and just fairy tales.
What does this mean for the future? Being a new media producer this is a very real subject we discuss many times a day everyday of the week. Realizing that the traditional business models in the world are breaking down we are constantly faced with the question…do I stay or do I go?
In the end if you want to be creative and make money doing it…you have to be creative in the way you make money.
Many of the points Brian talks about are extremely good guidelines for creating successful and profitable media in this new paradigm of “free.”
(Source: filmsforaction.org)
